{"id":533,"date":"2013-07-14T22:57:05","date_gmt":"2013-07-14T21:57:05","guid":{"rendered":"http:\/\/localhost:8888\/povojournal\/?p=533"},"modified":"2021-06-10T19:59:13","modified_gmt":"2021-06-10T19:59:13","slug":"the-business-of-art","status":"publish","type":"post","link":"http:\/\/povo.africa\/journal\/the-business-of-art\/","title":{"rendered":"The Business of Art"},"content":{"rendered":"\n<p>Art like any other business is subject to the market.&nbsp; Usually, the market determines what is made.&nbsp; So, there are trends in the art world.&nbsp; The kind of art or the type of art that is selling in the UK.&nbsp; We are responding to a market and as we respond to a market, sometimes we get compromised; sometimes we compromise ourselves.&nbsp; But the question is; to what extent can we respond to the market, as to maintain integrity.<\/p>\n\n\n\n<p>Art is a social commentary.&nbsp; Some people say the purest of professions; the voice of the voiceless.&nbsp; So, is it possible for artists to understand the trends; to know what\u2019s happening in the society and to feed that market; to feed that appetite; to appease that desire?&nbsp; Is it possible for them to do that but at the same time, maintain integrity; and at the same time be objective; and at the same time respond to greater needs of their society?<\/p>\n\n\n\n<p>The art market is complex because it is not only commercial; it is also based on merit.&nbsp; When we talk about merit, we talk about what a thing is and what it means; what is the cultural value or relevance of that thing; what is the relevance of that thing.&nbsp; So, you have artists in Zimbabwe who know what\u2019s happening out there; who know the right buttons to push.<br>&nbsp;<br>Do we call that manipulation?&nbsp; Who is manipulating the other?&nbsp; When we do works to appease the market and we get paid; are we being manipulated by the market or are we manipulating the market?<\/p>\n\n\n\n<p>Most of what is called African art around the world in big festivals; in big gatherings of the champions of art is not determined by Africans themselves; it is not determined by the artists but it is a response to a need.&nbsp; Some people call it exortisization.&nbsp; It is a response to a market.&nbsp; It is an appeasement to what that kind of market demands.&nbsp;<\/p>\n\n\n\n<p>So, is it possible to be an independent artist?&nbsp; Is it possible for you to be independent-minded?&nbsp; Is it possible for you to be free, as an artist?&nbsp; Is it possible for you to speak with a free voice?&nbsp; Is it possible for you to escape all the entanglements of the market and all the manipulation of people who are looking for a product from you?&nbsp; Is it possible for you to survive in such an environment?&nbsp; I think these are important questions and questions that can only be explored through practice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Art like any other business is subject to the market.&nbsp; Usually, the market determines what is made.&nbsp; So, there are trends in the art world.&nbsp; The kind of art or the type of art that is selling in the UK.&nbsp; We are responding to a market and as we respond to a market, sometimes we [&hellip;]<\/p>\n","protected":false},"author":155,"featured_media":3088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[102],"class_list":{"0":"post-533","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fine-art","8":"tag-masimba-hwati"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Business of Art - The POVO Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/povo.africa\/journal\/the-business-of-art\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Business of Art - The POVO Journal\" \/>\n<meta property=\"og:description\" content=\"Art like any other business is subject to the market.&nbsp; Usually, the market determines what is made.&nbsp; So, there are trends in the art world.&nbsp; The kind of art or the type of art that is selling in the UK.&nbsp; We are responding to a market and as we respond to a market, sometimes we [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/povo.africa\/journal\/the-business-of-art\/\" \/>\n<meta property=\"og:site_name\" content=\"The POVO Journal\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-14T21:57:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-10T19:59:13+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/povo.africa\/journal\/wp-content\/uploads\/2016\/12\/main_gen_54.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Masimba Hwati\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/povo.africa\/journal\/#website\",\"url\":\"https:\/\/povo.africa\/journal\/\",\"name\":\"The POVO Journal\",\"description\":\"And The People Spoke\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/povo.africa\/journal\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/povo.africa\/journal\/the-business-of-art\/#primaryimage\",\"url\":\"http:\/\/povo.africa\/journal\/wp-content\/uploads\/2016\/12\/main_gen_54.jpg\",\"contentUrl\":\"http:\/\/povo.africa\/journal\/wp-content\/uploads\/2016\/12\/main_gen_54.jpg\",\"width\":1000,\"height\":700},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/povo.africa\/journal\/the-business-of-art\/#webpage\",\"url\":\"http:\/\/povo.africa\/journal\/the-business-of-art\/\",\"name\":\"The Business of Art - The POVO Journal\",\"isPartOf\":{\"@id\":\"https:\/\/povo.africa\/journal\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/povo.africa\/journal\/the-business-of-art\/#primaryimage\"},\"datePublished\":\"2013-07-14T21:57:05+00:00\",\"dateModified\":\"2021-06-10T19:59:13+00:00\",\"author\":{\"@id\":\"https:\/\/povo.africa\/journal\/#\/schema\/person\/8f829e44de92df712a80d7d6e8433f50\"},\"breadcrumb\":{\"@id\":\"http:\/\/povo.africa\/journal\/the-business-of-art\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/povo.africa\/journal\/the-business-of-art\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/povo.africa\/journal\/the-business-of-art\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/povo.africa\/journal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Business of Art\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/povo.africa\/journal\/#\/schema\/person\/8f829e44de92df712a80d7d6e8433f50\",\"name\":\"Masimba Hwati\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/povo.africa\/journal\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/povo.africa\/journal\/wp-content\/uploads\/2021\/06\/bio_018_masimbaHwati-150x150.jpg\",\"contentUrl\":\"http:\/\/povo.africa\/journal\/wp-content\/uploads\/2021\/06\/bio_018_masimbaHwati-150x150.jpg\",\"caption\":\"Masimba Hwati\"},\"url\":\"http:\/\/povo.africa\/journal\/author\/masimba-hwati\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Business of Art - The POVO Journal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/povo.africa\/journal\/the-business-of-art\/","og_locale":"en_US","og_type":"article","og_title":"The Business of Art - The POVO Journal","og_description":"Art like any other business is subject to the market.&nbsp; 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